About
MotivatEd has been helping its global customers to engage and educate their target audiences through digital media for the last decade.
We create highly effective e-learning websites, educational games and tools that hit specific learning objectives through the medium of interactive entertainment.
Our In-house creative, technical and education teams work closely together to realise our client's goals.
Innovation, creativity, quality and service are our watchwords, together with a relentless focus on client and target audience needs.
Founded in 2001 by Phil Clegg, the e-learning resources we develop have motivated millions of users worldwide to achieve a wide variety of learning objectives, from the legalities of a footballer's contract through to what polar bears' eat for breakfast.
Our depth of knowledge and understanding of what works in the e-learning fields, coupled with a passion for making a difference, means we deliver exceptional products and our clients get measurable results.
That's our differentiation. It's why we've been chosen by clients such as The BBC, The International Cricket Council, The FA, LOCOG, Aviva Premiership Rugby, Canon, UEFA, WWF, and many more.
Some Of Our Key People....
Phil Clegg
Phil is an ex-teacher who was one of the big early movers in the e-learning arena through his company Acacia Interactive, which was the first business to develop syllabus-specific CD-ROMs. Acacia was bought by Dorling Kindersley in 1998, with Phil appointed Education Director of Dorling Kindersley Interactive Learning. From there Phil went on to be Education Director of Premium TV. On leaving PTV in 2002 he set up MotivatEd to allow him to focus on the field of innovative e-learning with mass appeal.
Ben Carlson
Ben has gained a wide range of experience as a producer of projects that engage the user through e-learning - across scenario and game-based environments. His work at MotivatEd focuses on presenting content through a variety of interactive assets including, games, video and learning activities. His most recent work involves developing gaming solutions that combine both entertainment and reward-driven education for clients such as The FA, UEFA, The ICC and Premiership Rugby.
Geoff Bower
Geoff graduated from the most prestigious 3-D course in the country, where he got to work with some of the most respected figures in the industry. He now focuses on the core coding behind our websites and learning materials, helping them to come to life and effectively engage each of our target audiences.
Will Robson
Will is a recognised leader in the field of communications and PR having held senior positions at Key Communications (a top 20 UK PR company), NTL, Premium TV, and DaimlerChrysler. Will's current role at Mercedes-Benz UK Ltd involves responsibility for all PR, events, internal communications and public affairs in the UK.
Dominic Cahalin
Dominic's extensive marketing career began with Agfa Gevaert N.V where he gained experience that has led to a series of increasingly senior positions with various blue chip companies - including 11 years at Sony Computer Entertainment Europe. Prior to joining MotivatEd Dominic worked for Toshiba Research Europe - running their market research and communications projects.
Tony Goodson
Tony has had an extensive career in journalism and new media at a senior level. He took up the role of Sky Sport Online's first Interactive Managing Editor in 2008 and took the website from loss-maker to seven-figure profitability in three years and quadrupled traffic. Since leaving Sky, he has worked at the Beijing Olympic Games, where he managed the IOC's first online venture with You Tube, at the inaugural Youth Olympic Games in Singapore and most recently at the AFC Asian Cup in Qatar.
Russell Wakely
Russell graduated from the prestigious animation course at Bournemouth University, and has many years experience working in the gaming industry – where his technical skills and passion for the design and aesthetic aspects of interactive software creation further developed. His current focus is on creating premium Flash games for our sports themed projects - specialising in detailed artwork and animation.
Mat Metzner
Mat has a strong background in game design. He graduated with a distinction grade Masters Degree in the subject in 2006 and has been developing Flash based games and educational activities since 2001. Mat has a huge passion for sport and is highly influential in developing the gaming and sports content in our Sportee range.
Robin Myers
Robin's background is in 3D animation and 2D illustration, graduating from the highly respected 3D animation course at Bournemouth University. Robin started work at MotivatEd in 2006 as a Creative Designer and has subsequently risen through our ranks to take a lead role in the design aspects of Footee and many of our client's products, including work for the LTA and UEFA.
Andrew Russell
Andrew is a Chartered Certified Accountant, qualified in 1994 with an extensive general practice background. In 1996 Andrew left practice to set up an American subsidiary of a successful US B2B product oriented company. He was part of a 3 man senior management team that was tasked with fulfilling its targets to achieve a predetermined exit - which was successfully achieved 3 years later. More recently Andrew has returned to practice in the UK, specializing in assisting fast growing start ups and ambitious SMEs.
